Manheim has been a leader in the auto-remarketing industry for 75 years, helping dealers source and purchase the right inventory they need for the lots. In that time, the organization has made great strides to adapt with the times, developing digital tools to help dealers grow their business. However, as the company continued to grow, it was imperative that a complete digital transformation was necessary. A new website was designed and developed for the first time in nearly 10 years. Upgrades to digital buying and selling solutions rolled out, allowing clients to buy the inventory they needed in a more personalized way. The advent of COVID-19 earlier this year also heightened the need for these tools and solutions.

To support Manheim during this time, I led the content development efforts around this larger transformation campaign. Additionally, I collaborated with both Brand and Field Marketing teams to launch “Digital Blocks,” an innovative digital buying and selling experience that became imperative as COVID-19 forced clients to stay home.