While a Sharpie marker has always been a household essential here in the US, the Sharpie team wanted to position the writing utensil from a marker into an instrument of creative expression. The Sharpie marker would be wielded by only the most creative individuals who would use the tool to make their mark in the world. The content I was asked to develop, therefore, would not involve labeling or household crafts. It would showcase exciting and thought-provoking projects from creatives looking to make their stake in the world.